Have you recently read an article on a news website? Watched a video on YouTube? Downloaded an app on your phone? Did you go read the comments? Every time, every single time, you’ll find at least one negative comment....

Deciding to shift to a professional design process is both liberating and terrifying. At first it feels great: from now on, you will provide only one thoroughly crafted logo concept, it will be richly documented, you’re...

A great logo never gets old. Most businesses that will approach you will demand the same thing: they want their mark to be evergreen. Why? Because a brand that looks timeless feels like it’s been here...

When it comes to pricing, only one thing is more daunting than setting your rates, and that’s explaining them to your clients. I remember that comment I read in a Twitter discussion about pricing logos. It...

I wasn’t sure if I could write today. Many friends told me I didn’t have to. That people would understand. That I’m only human. Yet, I wanted to write. Because nothing and nobody dictates me what I do and when...