Bells is a personal project. I wanted to create a logotype for a fictional baseball team. It was an occasion for me to experiment with a more elaborate digital treatment.
I've always been highly influenced by American pop culture of the 90's. With this piece, I wanted to try and reproduce the kind of letterings you find on vintage baseball caps. Elastic type, bold colors, large strokes, heavy effects... These are the features that make a great embroidered patch a character from your favorite sitcom would sew on his backpack.
I spaced the letters a bit more than usual so I could apply effects without having them overlapping. I drew the "B" with one continuous stroke to reinforce the traditional look of a hand-drawn sign. The stroke underlining the word is a classic feature of this particular style. It makes the lettering more dynamic, which make it fit the athletic background it belongs to.
I created several layers to create a 3-dimensional effect. Besides the lettering itself, there are:
- a solid dark red inner shadow which creates a 3D effect on the lettering
- a solid light grey outer shadow which reinforces the 3D effect
- a large white stroke
- a larger black stroke
- a 3D effect on the black stroke
I took the time to redraw the outlines instead of relying on Illustrator's stroke effect. This allowed me to fine tune them and get a much smoother and crisper effect.
The result is an eye-catching, flashy and dynamic piece. It has all the characteristics of an sports team's logotype. Noticeable from afar, this is a mark any college athlete would be proud to wear on his varsity jacket.