Feedify is a JQuery plugin that allows you to replicate an Instagram-like feed. Its strenghts are its ease of use and its lightness. My goal was to emphasize that feeling with a dynamic yet simple logo, while fitting in a clean, pixel-perfect webdesign.
I spent a lot of time sketching concepts. I chose print letters because it's a great fit for something tech-oriented. I decided to go with sans-serif, yet I added little curves at the end of certain letters. It breaks the seriousness of the straight type and creates balance between sturdy and friendly.
The ligatures between the "i", the "f" and the "y" create a nice rhythm and a more consistent negative space. It improves the readability, while making the logo even more unique and beautiful.
Salmon pink isn't an usual color for something related to code. However, its warm tone further improves the feeling of user-friendliness. It is noticeable on any background, yet remains neutral enough not to hurt the eyes.
Feedify is a solid and precise logotype that leaves an impression of reliability. Its sobriety emphasizes how lightweight the plugin is, and perfectly fits the website. It sets a friendly tone, emphasizing how easy to use it is. This helps users trust the plugin as a sturdy and functional solution for their projects.