Hello is a personal project. I wanted to create a clean logotype with bold lines and a modern look.
I made each letter follow a fluid movement to induce a dynamic feeling. Instead of conventional serifs, I used little spikes which follow the natural movement of the letters. I also added a discrete, solid drop shadow to add dimension to the piece.
The result is a fresh and modern lettering that works well at small and large scale. It would work perfectly as a logo for a young and innovative startup.