The essence of Roar is about beating the complex of not having formal education, and fighting the feeling of being illegitimate. I wanted it to ooze energy and power.
I made the choice to use an urban style. Urban art, including rap music, hip-hop dance and graffiti, has always been the one that most features the class warfare. It conveys a spontaneous and powerful feeling of stepping up.
I started by simply writing the word, as fast as possible, with a pencil. My goal was to catch the essence of a spontaneous handwritten word, then reproduce it with more thickness and at a larger scale.
I iterated on paper, then drew a first concept that I digitally enlarged before going back to the drawing board with it as a reference. I ended up drawing a large and clean pencil version that would be precise enough to vectorize over.
I tried to keep the number of points as low as possible to preserve the fluidity of the type. An urban lettering has to be extremely smooth, it must look like it’s been done in one movement. It also was a good opportunity to make a vectorization tutorial.
The result is a powerful piece of white type that stands out on its black background. It’s a bold statement that looks fierce yet elegant, minimalistic and raw at the same time.
Roar is the first lettering piece I made available as a print. This is a beautiful 10“ x 10” poster screen-printed on thick Colorplan Ebony paper that will look fantastic on your wall. It’s a reminder of how proud you should be about the long way you’ve come, how you must transform the fear, the doubts and the temptation to quit into rage.
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